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Packs of snuff take bigger photos about the consequences of smoking

Messages against snuff the cigarette packs will harden from 20 May. Then, 65% of the surface of the packages of glass pipes for sale must be occupied by the pictures with the damage caused smoke. So far, 45% occupied. The main novelty is that there will be pictures on both sides of the container.

The move has been met with suspicion by the Bureau of Snuff, which brings together producers, processors and marketers of this product. The decision, which is due to a European directive, “makes packets of snuff in support of health messages authorities, as twice the size of health warnings on both sides and side and minimizes the space for teach, which in practice means brutal way limit the space of brands. as a result, our consumers will see reduced their choice of brands by the difficulty of differentiating, “says John Paramo, a spokesman for the Bureau.

In addition to increased warnings, the disappearance of flavors (except menthol, which may be sold until May 20, 2020) is expected. And a traceability system like the industry itself, because they understand that help combat illegal trade (smuggling) will be implemented.

The Bureau has no other choice but to accept the policy change, and looks with concern another initiative that has already implemented Australia and that is the purpose of medical societies like Pneumology and Thoracic Surgery (Separ): generic packaging. This is that all brands of snuff should use the same model pack, with the only difference being a space to write the name of the brand.

The Bureau Australia manages data showing that the decline in the number of smokers did not accelerate after implementing this measure in December 2012.The Separ, however, states that “snuff packages sober and unattractive pose a barrier to the smoker at the time of purchase and consume the product. ” France will adopt plain packaging on May 20 this year.